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Merge version_1 into main #2

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bender merged 1 commits from version_1 into main 2026-03-10 20:12:24 +00:00
Conversation 0 Commits 1 Files Changed 1 +21 -86
1 changed files with 21 additions and 86 deletions
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src/app/insights/page.tsx
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@@ -95,60 +95,20 @@ export default function InsightsPage() {
animationType="slide-up"
blogs={[
{
id: "1",
category: ["Strategy", "Trends"],
title: "The Evolution of Corporate Gifting in 2024",
excerpt: "How premium branded merchandise has shifted from transactional tokens to strategic brand-building investments that drive measurable business outcomes.",
imageSrc: "http://img.b2bpic.net/free-photo/travel-still-life-pack-flat-lay_23-2148837360.jpg?_wi=10",
imageAlt: "Corporate Gifting Evolution",
authorName: "TLC LIVE Insights",
authorAvatar: "http://img.b2bpic.net/free-photo/closeup-content-pretty-businesswoman-glasses_1262-1740.jpg",
date: "November 2024",
},
id: "1", category: ["Strategy", "Trends"],
title: "The Evolution of Corporate Gifting in 2024", excerpt: "How premium branded merchandise has shifted from transactional tokens to strategic brand-building investments that drive measurable business outcomes.", imageSrc: "http://img.b2bpic.net/free-photo/travel-still-life-pack-flat-lay_23-2148837360.jpg", imageAlt: "Corporate Gifting Evolution", authorName: "TLC LIVE Insights", authorAvatar: "http://img.b2bpic.net/free-photo/closeup-content-pretty-businesswoman-glasses_1262-1740.jpg", date: "November 2024"},
{
id: "2",
category: ["Employee Engagement", "Culture"],
title: "Building Belonging Through Branded Merchandise",
excerpt: "The psychology of branded items and how thoughtful merchandise programmes strengthen team identity, culture, and belonging across distributed organisations.",
imageSrc: "http://img.b2bpic.net/free-photo/man-doing-shopping-boutique-trying-grey-stylish-suit_7502-4384.jpg?_wi=7",
imageAlt: "Employee Engagement",
authorName: "TLC LIVE Insights",
authorAvatar: "http://img.b2bpic.net/free-photo/smiling-middle-aged-business-leader-window_1262-5674.jpg",
date: "October 2024",
},
id: "2", category: ["Employee Engagement", "Culture"],
title: "Building Belonging Through Branded Merchandise", excerpt: "The psychology of branded items and how thoughtful merchandise programmes strengthen team identity, culture, and belonging across distributed organisations.", imageSrc: "http://img.b2bpic.net/free-photo/man-doing-shopping-boutique-trying-grey-stylish-suit_7502-4384.jpg", imageAlt: "Employee Engagement", authorName: "TLC LIVE Insights", authorAvatar: "http://img.b2bpic.net/free-photo/smiling-middle-aged-business-leader-window_1262-5674.jpg", date: "October 2024"},
{
id: "3",
category: ["Sustainability", "Impact"],
title: "Premium Quality = Reduced Waste: The Sustainability Case",
excerpt: "Why premium, durable branded merchandise is becoming the responsible choice—reducing waste, extending product lifecycles, and building lasting brand value.",
imageSrc: "http://img.b2bpic.net/free-photo/everyday-bath-utensils-dark-marble-background_58702-17721.jpg?_wi=8",
imageAlt: "Sustainability & Premium Quality",
authorName: "TLC LIVE Insights",
authorAvatar: "http://img.b2bpic.net/free-photo/portrait-businessman-holding-bottle-beer-after-work-office-fun-activity-with-colleagues-cheerful-person-drinking-alcoholic-beverage-while-celebrating-with-friends-after-hours_482257-27455.jpg",
date: "September 2024",
},
id: "3", category: ["Sustainability", "Impact"],
title: "Premium Quality = Reduced Waste: The Sustainability Case", excerpt: "Why premium, durable branded merchandise is becoming the responsible choice—reducing waste, extending product lifecycles, and building lasting brand value.", imageSrc: "http://img.b2bpic.net/free-photo/everyday-bath-utensils-dark-marble-background_58702-17721.jpg", imageAlt: "Sustainability & Premium Quality", authorName: "TLC LIVE Insights", authorAvatar: "http://img.b2bpic.net/free-photo/portrait-businessman-holding-bottle-beer-after-work-office-fun-activity-with-colleagues-cheerful-person-drinking-alcoholic-beverage-while-celebrating-with-friends-after-hours_482257-27455.jpg", date: "September 2024"},
{
id: "4",
category: ["ROI", "Measurement"],
title: "Measuring the Impact of Branded Merchandise Programmes",
excerpt: "Data-driven approaches to quantifying brand lift, employee engagement, and customer loyalty generated through strategic merchandise investments.",
imageSrc: "http://img.b2bpic.net/free-photo/beautiful-gift-box-ready-father-s-day_23-2147683456.jpg?_wi=11",
imageAlt: "ROI Measurement",
authorName: "TLC LIVE Insights",
authorAvatar: "http://img.b2bpic.net/free-photo/solar-panels-industry-technician-high-tech-factory-inspection-quality-control-production_482257-132256.jpg",
date: "August 2024",
},
id: "4", category: ["ROI", "Measurement"],
title: "Measuring the Impact of Branded Merchandise Programmes", excerpt: "Data-driven approaches to quantifying brand lift, employee engagement, and customer loyalty generated through strategic merchandise investments.", imageSrc: "http://img.b2bpic.net/free-photo/beautiful-gift-box-ready-father-s-day_23-2147683456.jpg", imageAlt: "ROI Measurement", authorName: "TLC LIVE Insights", authorAvatar: "http://img.b2bpic.net/free-photo/solar-panels-industry-technician-high-tech-factory-inspection-quality-control-production_482257-132256.jpg", date: "August 2024"},
{
id: "5",
category: ["Design", "Trends"],
title: "Timeless Design in Branded Merchandise",
excerpt: "How classic design principles ensure branded merchandise remains relevant and valued long after acquisition, extending brand lifetime value.",
imageSrc: "http://img.b2bpic.net/free-photo/boss-s-day-assortment-orange-background_23-2148664127.jpg?_wi=10",
imageAlt: "Timeless Design",
authorName: "TLC LIVE Insights",
authorAvatar: "http://img.b2bpic.net/free-photo/people-having-dinner-luxurious-restaurants_23-2151081912.jpg",
date: "July 2024",
},
id: "5", category: ["Design", "Trends"],
title: "Timeless Design in Branded Merchandise", excerpt: "How classic design principles ensure branded merchandise remains relevant and valued long after acquisition, extending brand lifetime value.", imageSrc: "http://img.b2bpic.net/free-photo/boss-s-day-assortment-orange-background_23-2148664127.jpg", imageAlt: "Timeless Design", authorName: "TLC LIVE Insights", authorAvatar: "http://img.b2bpic.net/free-photo/people-having-dinner-luxurious-restaurants_23-2151081912.jpg", date: "July 2024"},
]}
carouselMode="buttons"
/>
@@ -164,33 +124,23 @@ export default function InsightsPage() {
textboxLayout="default"
useInvertedBackground={true}
imagePosition="left"
imageSrc="http://img.b2bpic.net/free-photo/woman-making-notes-near-working-colleagues_23-2147808015.jpg?_wi=7"
imageSrc="http://img.b2bpic.net/free-photo/woman-making-notes-near-working-colleagues_23-2147808015.jpg"
imageAlt="TLC LIVE Team Insight"
bulletPoints={[
{
title: "Premium Over Volume",
description: "One exceptional item beats ten forgettable ones. Quality products create lasting impressions and amplify brand value.",
icon: Star,
title: "Premium Over Volume", description: "One exceptional item beats ten forgettable ones. Quality products create lasting impressions and amplify brand value.", icon: Star,
},
{
title: "Strategy Before Execution",
description: "The best merchandise programmes start with clear business objectives—not just aesthetic preferences or budget availability.",
icon: Lightbulb,
title: "Strategy Before Execution", description: "The best merchandise programmes start with clear business objectives—not just aesthetic preferences or budget availability.", icon: Lightbulb,
},
{
title: "Design That Lasts",
description: "Timeless design ensures branded items remain valued and used long after acquisition, extending brand touchpoints exponentially.",
icon: Zap,
title: "Design That Lasts", description: "Timeless design ensures branded items remain valued and used long after acquisition, extending brand touchpoints exponentially.", icon: Zap,
},
{
title: "Authentic Engagement",
description: "Merchandise works best when it genuinely reflects organisational values and connects authentically with audiences.",
icon: CheckCircle,
title: "Authentic Engagement", description: "Merchandise works best when it genuinely reflects organisational values and connects authentically with audiences.", icon: CheckCircle,
},
{
title: "Measurable Impact",
description: "Strategic programmes include clear metrics for brand lift, engagement, and ROI—ensuring accountability and continuous optimisation.",
icon: BarChart3,
title: "Measurable Impact", description: "Strategic programmes include clear metrics for brand lift, engagement, and ROI—ensuring accountability and continuous optimisation.", icon: BarChart3,
},
]}
/>
@@ -208,30 +158,15 @@ export default function InsightsPage() {
animationType="slide-up"
metrics={[
{
id: "1",
value: "92%",
description: "Of recipients keep branded merchandise for 2+ years",
},
id: "1", value: "92%", description: "Of recipients keep branded merchandise for 2+ years"},
{
id: "2",
value: "78%",
description: "Report improved brand perception from quality gifting",
},
id: "2", value: "78%", description: "Report improved brand perception from quality gifting"},
{
id: "3",
value: "65%",
description: "Boost in employee engagement through recognition programmes",
},
id: "3", value: "65%", description: "Boost in employee engagement through recognition programmes"},
{
id: "4",
value: "4.5x",
description: "Average ROI on strategic merchandise investments",
},
id: "4", value: "4.5x", description: "Average ROI on strategic merchandise investments"},
{
id": "5",
value: "56%",
description: "Higher brand recall with premium merchandise vs. standard",
},
id: "5", value: "56%", description: "Higher brand recall with premium merchandise vs. standard"},
]}
gridVariant="uniform-all-items-equal"
/>