diff --git a/src/app/insights/page.tsx b/src/app/insights/page.tsx index 6ec15bb..0bfde0f 100644 --- a/src/app/insights/page.tsx +++ b/src/app/insights/page.tsx @@ -95,60 +95,20 @@ export default function InsightsPage() { animationType="slide-up" blogs={[ { - id: "1", - category: ["Strategy", "Trends"], - title: "The Evolution of Corporate Gifting in 2024", - excerpt: "How premium branded merchandise has shifted from transactional tokens to strategic brand-building investments that drive measurable business outcomes.", - imageSrc: "http://img.b2bpic.net/free-photo/travel-still-life-pack-flat-lay_23-2148837360.jpg?_wi=10", - imageAlt: "Corporate Gifting Evolution", - authorName: "TLC LIVE Insights", - authorAvatar: "http://img.b2bpic.net/free-photo/closeup-content-pretty-businesswoman-glasses_1262-1740.jpg", - date: "November 2024", - }, + id: "1", category: ["Strategy", "Trends"], + title: "The Evolution of Corporate Gifting in 2024", excerpt: "How premium branded merchandise has shifted from transactional tokens to strategic brand-building investments that drive measurable business outcomes.", imageSrc: "http://img.b2bpic.net/free-photo/travel-still-life-pack-flat-lay_23-2148837360.jpg", imageAlt: "Corporate Gifting Evolution", authorName: "TLC LIVE Insights", authorAvatar: "http://img.b2bpic.net/free-photo/closeup-content-pretty-businesswoman-glasses_1262-1740.jpg", date: "November 2024"}, { - id: "2", - category: ["Employee Engagement", "Culture"], - title: "Building Belonging Through Branded Merchandise", - excerpt: "The psychology of branded items and how thoughtful merchandise programmes strengthen team identity, culture, and belonging across distributed organisations.", - imageSrc: "http://img.b2bpic.net/free-photo/man-doing-shopping-boutique-trying-grey-stylish-suit_7502-4384.jpg?_wi=7", - imageAlt: "Employee Engagement", - authorName: "TLC LIVE Insights", - authorAvatar: "http://img.b2bpic.net/free-photo/smiling-middle-aged-business-leader-window_1262-5674.jpg", - date: "October 2024", - }, + id: "2", category: ["Employee Engagement", "Culture"], + title: "Building Belonging Through Branded Merchandise", excerpt: "The psychology of branded items and how thoughtful merchandise programmes strengthen team identity, culture, and belonging across distributed organisations.", imageSrc: "http://img.b2bpic.net/free-photo/man-doing-shopping-boutique-trying-grey-stylish-suit_7502-4384.jpg", imageAlt: "Employee Engagement", authorName: "TLC LIVE Insights", authorAvatar: "http://img.b2bpic.net/free-photo/smiling-middle-aged-business-leader-window_1262-5674.jpg", date: "October 2024"}, { - id: "3", - category: ["Sustainability", "Impact"], - title: "Premium Quality = Reduced Waste: The Sustainability Case", - excerpt: "Why premium, durable branded merchandise is becoming the responsible choice—reducing waste, extending product lifecycles, and building lasting brand value.", - imageSrc: "http://img.b2bpic.net/free-photo/everyday-bath-utensils-dark-marble-background_58702-17721.jpg?_wi=8", - imageAlt: "Sustainability & Premium Quality", - authorName: "TLC LIVE Insights", - authorAvatar: "http://img.b2bpic.net/free-photo/portrait-businessman-holding-bottle-beer-after-work-office-fun-activity-with-colleagues-cheerful-person-drinking-alcoholic-beverage-while-celebrating-with-friends-after-hours_482257-27455.jpg", - date: "September 2024", - }, + id: "3", category: ["Sustainability", "Impact"], + title: "Premium Quality = Reduced Waste: The Sustainability Case", excerpt: "Why premium, durable branded merchandise is becoming the responsible choice—reducing waste, extending product lifecycles, and building lasting brand value.", imageSrc: "http://img.b2bpic.net/free-photo/everyday-bath-utensils-dark-marble-background_58702-17721.jpg", imageAlt: "Sustainability & Premium Quality", authorName: "TLC LIVE Insights", authorAvatar: "http://img.b2bpic.net/free-photo/portrait-businessman-holding-bottle-beer-after-work-office-fun-activity-with-colleagues-cheerful-person-drinking-alcoholic-beverage-while-celebrating-with-friends-after-hours_482257-27455.jpg", date: "September 2024"}, { - id: "4", - category: ["ROI", "Measurement"], - title: "Measuring the Impact of Branded Merchandise Programmes", - excerpt: "Data-driven approaches to quantifying brand lift, employee engagement, and customer loyalty generated through strategic merchandise investments.", - imageSrc: "http://img.b2bpic.net/free-photo/beautiful-gift-box-ready-father-s-day_23-2147683456.jpg?_wi=11", - imageAlt: "ROI Measurement", - authorName: "TLC LIVE Insights", - authorAvatar: "http://img.b2bpic.net/free-photo/solar-panels-industry-technician-high-tech-factory-inspection-quality-control-production_482257-132256.jpg", - date: "August 2024", - }, + id: "4", category: ["ROI", "Measurement"], + title: "Measuring the Impact of Branded Merchandise Programmes", excerpt: "Data-driven approaches to quantifying brand lift, employee engagement, and customer loyalty generated through strategic merchandise investments.", imageSrc: "http://img.b2bpic.net/free-photo/beautiful-gift-box-ready-father-s-day_23-2147683456.jpg", imageAlt: "ROI Measurement", authorName: "TLC LIVE Insights", authorAvatar: "http://img.b2bpic.net/free-photo/solar-panels-industry-technician-high-tech-factory-inspection-quality-control-production_482257-132256.jpg", date: "August 2024"}, { - id: "5", - category: ["Design", "Trends"], - title: "Timeless Design in Branded Merchandise", - excerpt: "How classic design principles ensure branded merchandise remains relevant and valued long after acquisition, extending brand lifetime value.", - imageSrc: "http://img.b2bpic.net/free-photo/boss-s-day-assortment-orange-background_23-2148664127.jpg?_wi=10", - imageAlt: "Timeless Design", - authorName: "TLC LIVE Insights", - authorAvatar: "http://img.b2bpic.net/free-photo/people-having-dinner-luxurious-restaurants_23-2151081912.jpg", - date: "July 2024", - }, + id: "5", category: ["Design", "Trends"], + title: "Timeless Design in Branded Merchandise", excerpt: "How classic design principles ensure branded merchandise remains relevant and valued long after acquisition, extending brand lifetime value.", imageSrc: "http://img.b2bpic.net/free-photo/boss-s-day-assortment-orange-background_23-2148664127.jpg", imageAlt: "Timeless Design", authorName: "TLC LIVE Insights", authorAvatar: "http://img.b2bpic.net/free-photo/people-having-dinner-luxurious-restaurants_23-2151081912.jpg", date: "July 2024"}, ]} carouselMode="buttons" /> @@ -164,33 +124,23 @@ export default function InsightsPage() { textboxLayout="default" useInvertedBackground={true} imagePosition="left" - imageSrc="http://img.b2bpic.net/free-photo/woman-making-notes-near-working-colleagues_23-2147808015.jpg?_wi=7" + imageSrc="http://img.b2bpic.net/free-photo/woman-making-notes-near-working-colleagues_23-2147808015.jpg" imageAlt="TLC LIVE Team Insight" bulletPoints={[ { - title: "Premium Over Volume", - description: "One exceptional item beats ten forgettable ones. Quality products create lasting impressions and amplify brand value.", - icon: Star, + title: "Premium Over Volume", description: "One exceptional item beats ten forgettable ones. Quality products create lasting impressions and amplify brand value.", icon: Star, }, { - title: "Strategy Before Execution", - description: "The best merchandise programmes start with clear business objectives—not just aesthetic preferences or budget availability.", - icon: Lightbulb, + title: "Strategy Before Execution", description: "The best merchandise programmes start with clear business objectives—not just aesthetic preferences or budget availability.", icon: Lightbulb, }, { - title: "Design That Lasts", - description: "Timeless design ensures branded items remain valued and used long after acquisition, extending brand touchpoints exponentially.", - icon: Zap, + title: "Design That Lasts", description: "Timeless design ensures branded items remain valued and used long after acquisition, extending brand touchpoints exponentially.", icon: Zap, }, { - title: "Authentic Engagement", - description: "Merchandise works best when it genuinely reflects organisational values and connects authentically with audiences.", - icon: CheckCircle, + title: "Authentic Engagement", description: "Merchandise works best when it genuinely reflects organisational values and connects authentically with audiences.", icon: CheckCircle, }, { - title: "Measurable Impact", - description: "Strategic programmes include clear metrics for brand lift, engagement, and ROI—ensuring accountability and continuous optimisation.", - icon: BarChart3, + title: "Measurable Impact", description: "Strategic programmes include clear metrics for brand lift, engagement, and ROI—ensuring accountability and continuous optimisation.", icon: BarChart3, }, ]} /> @@ -208,30 +158,15 @@ export default function InsightsPage() { animationType="slide-up" metrics={[ { - id: "1", - value: "92%", - description: "Of recipients keep branded merchandise for 2+ years", - }, + id: "1", value: "92%", description: "Of recipients keep branded merchandise for 2+ years"}, { - id: "2", - value: "78%", - description: "Report improved brand perception from quality gifting", - }, + id: "2", value: "78%", description: "Report improved brand perception from quality gifting"}, { - id: "3", - value: "65%", - description: "Boost in employee engagement through recognition programmes", - }, + id: "3", value: "65%", description: "Boost in employee engagement through recognition programmes"}, { - id: "4", - value: "4.5x", - description: "Average ROI on strategic merchandise investments", - }, + id: "4", value: "4.5x", description: "Average ROI on strategic merchandise investments"}, { - id": "5", - value: "56%", - description: "Higher brand recall with premium merchandise vs. standard", - }, + id: "5", value: "56%", description: "Higher brand recall with premium merchandise vs. standard"}, ]} gridVariant="uniform-all-items-equal" />