diff --git a/src/app/page.tsx b/src/app/page.tsx
index b474053..9cf7e1e 100644
--- a/src/app/page.tsx
+++ b/src/app/page.tsx
@@ -50,8 +50,8 @@ export default function LandingPage() {
       <HeroBillboardCarousel
       background={{
         variant: "gradient-bars"}}
-      title="Keeping Your Parents Safe, Independent, and Happy at Home"
-      description="Gain peace of mind with expert, licensed assessments designed to help your loved ones thrive in the comfort of their own home. Your roadmap to safety starts here."
+      title="Supporting Kansas City Families, One Home at a Time"
+      description="AgeWell KC is rooted right here in the heart of our community. We provide expert, licensed assessments to ensure your loved ones remain safe, happy, and independent in their own homes. Because we deeply care about our neighbors, we're here to provide the local guidance your family deserves."
       buttons={[
         {
           text: "Book Your Free Consultation",          href: "#contact"},
@@ -71,12 +71,12 @@ export default function LandingPage() {
       <SplitAbout
       textboxLayout="split"
       useInvertedBackground={false}
-      title="You aren't sure where to start. We are."
-      description="It's stressful when you start to notice changes. Are they safe going up those stairs? Is the kitchen set up right? You shouldn't have to carry the weight of those questions alone. AgeWell KC provides the clarity and expertise you need to ensure your parents can keep living the life they love, safely."
+      title="Deeply Rooted in the KC Community"
+      description="We believe that caring for our seniors is about more than just assessments; it's about looking after our community. As local experts, we understand the specific needs of Kansas City families. We're here because we genuinely care about your peace of mind and want to ensure your loved ones can age with dignity in the place they call home."
       bulletPoints={[
-        { title: "Real Clarity", description: "Identify hidden risks that can lead to falls or safety concerns." },
-        { title: "Practical Plans", description: "Get clear, actionable recommendations tailored to your parent's home." },
-        { title: "Professional Guidance", description: "Support from a licensed occupational therapist who cares about safety and independence." },
+        { title: "Local Care", description: "Dedicated to serving Kansas City families with compassion and heart." },
+        { title: "Practical Plans", description: "Actionable safety recommendations designed for your unique home and life." },
+        { title: "Compassionate Expertise", description: "Support from a licensed occupational therapist who truly values our community members." },
       ]}
       imageSrc="http://img.b2bpic.net/free-photo/close-up-senior-couple-while-learning_23-2149072448.jpg"
       imageAlt="Supportive professional consultation"
@@ -90,23 +90,23 @@ export default function LandingPage() {
       useInvertedBackground={false}
       features={[
         {
-          title: "Expert Assessment",          description: "Licensed occupational therapist conducts a thorough walk-through of the home.",          media: { imageSrc: "http://img.b2bpic.net/free-photo/beautiful-grandparents-couple-learning-use-digital-device_23-2149093441.jpg", imageAlt: "Occupational therapist evaluating room" },
-          items: [{ icon: Shield, text: "Fall Risk Identification" }, { icon: CheckCircle, text: "Accessibility Audit" }],
+          title: "Personalized KC Assessment",          description: "Our licensed occupational therapists evaluate the home with the empathy and care of a local neighbor.",          media: { imageSrc: "http://img.b2bpic.net/free-photo/beautiful-grandparents-couple-learning-use-digital-device_23-2149093441.jpg", imageAlt: "Occupational therapist evaluating room" },
+          items: [{ icon: Shield, text: "Fall Risk Assessment" }, { icon: CheckCircle, text: "Local Accessibility Audit" }],
           reverse: false
         },
         {
-          title: "Personalized Recommendations",          description: "Receive a simple, non-clinical report with changes you can implement immediately.",          media: { imageSrc: "http://img.b2bpic.net/free-photo/medicine-doctors-working-table_93675-133211.jpg", imageAlt: "Reviewing home safety report" },
-          items: [{ icon: FileText, text: "Clear Action Plan" }, { icon: Home, text: "Modification Advice" }],
+          title: "Customized Safety Roadmap",          description: "We provide clear, manageable advice tailored to your family's needs right here in Kansas City.",          media: { imageSrc: "http://img.b2bpic.net/free-photo/medicine-doctors-working-table_93675-133211.jpg", imageAlt: "Reviewing home safety report" },
+          items: [{ icon: FileText, text: "Clear Local Action Plan" }, { icon: Home, text: "Practical Modification Advice" }],
           reverse: true
         },
         {
-          title: "Independence Focused",          description: "Our goal is to keep your loved ones in their homes for as long as possible with confidence.",          media: { imageSrc: "http://img.b2bpic.net/free-photo/portrait-elderly-couple-hugging_23-2148388785.jpg", imageAlt: "Senior walking safely at home" },
-          items: [{ icon: User, text: "Dignified Care Support" }, { icon: Heart, text: "Enhanced Peace of Mind" }],
+          title: "Supporting Independence",          description: "Our mission is to help seniors thrive confidently in their own homes, reflecting our commitment to the KC community.",          media: { imageSrc: "http://img.b2bpic.net/free-photo/portrait-elderly-couple-hugging_23-2148388785.jpg", imageAlt: "Senior walking safely at home" },
+          items: [{ icon: User, text: "Dignified Home Care" }, { icon: Heart, text: "Community-Focused Support" }],
           reverse: false
         },
       ]}
-      title="The Safe at Home Assessment"
-      description="A comprehensive, in-home evaluation that turns anxiety into a plan. We look at the small details that make a big difference for safety."
+      title="Our Community-First Services"
+      description="We offer comprehensive, in-home safety evaluations that prioritize the comfort and well-being of Kansas City seniors."
     />
   </div>
 
@@ -117,17 +117,17 @@ export default function LandingPage() {
       animationType="slide-up"
       metrics={[
         {
-          id: "step-1",          value: "1",          title: "Consultation Call",          items: ["Free, 15-minute introductory call.", "Discuss concerns and goals.", "No pressure."]
+          id: "step-1",          value: "1",          title: "Local Consultation",          items: ["Complimentary chat with a KC-based expert.", "Understanding your family's goals.", "No-pressure, neighborly support."]
         },
         {
-          id: "step-2",          value: "2",          title: "In-Home Visit",          items: ["Occupational therapist evaluation.", "Detailed room-by-room inspection.", "Collaborative approach."]
+          id: "step-2",          value: "2",          title: "In-Home Evaluation",          items: ["Thorough, compassionate assessment.", "Room-by-room safety review.", "Focused on your unique home."]
         },
         {
-          id: "step-3",          value: "3",          title: "Your Safety Plan",          items: ["Receive your personalized roadmap.", "Practical, easy-to-follow steps.", "Ongoing support available."]
+          id: "step-3",          value: "3",          title: "Personalized Roadmap",          items: ["Simple, clear safety steps.", "Tailored for your independence.", "Ongoing local support."]
         },
       ]}
-      title="A Simple Three-Step Process"
-      description="We believe safety shouldn't be complicated. Here is how we help your family move forward."
+      title="Simple Steps for KC Families"
+      description="We make the process easy because we're part of this community too. We're here to guide you every step of the way."
     />
   </div>
 
@@ -136,14 +136,14 @@ export default function LandingPage() {
       textboxLayout="default"
       useInvertedBackground={false}
       testimonials={[
-        { id: "t1", title: "Great Experience", quote: "AgeWell KC turned our worry into a concrete plan that made mom's life easier and safer.", name: "Sarah Miller", role: "Daughter", imageSrc: "http://img.b2bpic.net/free-photo/cute-stylish-family-autumn-park_1157-22402.jpg" },
-        { id: "t2", title: "Highly Recommend", quote: "The assessment was so professional yet warm. We finally feel like we have a handle on the situation.", name: "James Thompson", role: "Son", imageSrc: "http://img.b2bpic.net/free-photo/father-s-day-son-making-funny-faces_23-2148511435.jpg" },
-        { id: "t3", title: "Much Needed Peace of Mind", quote: "I feel so much better knowing we have expert advice on how to keep dad independent at home.", name: "Linda Chen", role: "Daughter", imageSrc: "http://img.b2bpic.net/free-photo/mother-daughter-having-fun-kitchen_1301-6566.jpg" },
-        { id: "t4", title: "Simple and Effective", quote: "The recommendations were so simple to implement. Thank you for your expertise and kindness.", name: "Mark Roberts", role: "Son", imageSrc: "http://img.b2bpic.net/free-photo/close-up-smiley-man-talking-phone_23-2148230757.jpg" },
-        { id: "t5", title: "Truly Compassionate", quote: "They really understood what we were going through. It made the whole experience so much easier.", name: "Emily Davis", role: "Daughter", imageSrc: "http://img.b2bpic.net/free-photo/portrait-three-happy-colleagues-embracing-grimacing_1262-20315.jpg" },
+        { id: "t1", title: "Truly Local Care", quote: "AgeWell KC really cared about my parents. They aren't just experts; they're like neighbors helping us out.", name: "Sarah Miller", role: "Daughter", imageSrc: "http://img.b2bpic.net/free-photo/cute-stylish-family-autumn-park_1157-22402.jpg" },
+        { id: "t2", title: "The KC Difference", quote: "Professional, warm, and deeply focused on our local needs. We felt understood from day one.", name: "James Thompson", role: "Son", imageSrc: "http://img.b2bpic.net/free-photo/father-s-day-son-making-funny-faces_23-2148511435.jpg" },
+        { id: "t3", title: "Peace of Mind", quote: "Knowing we have local experts to turn to has made all the difference for dad’s home safety.", name: "Linda Chen", role: "Daughter", imageSrc: "http://img.b2bpic.net/free-photo/mother-daughter-having-fun-kitchen_1301-6566.jpg" },
+        { id: "t4", title: "Simple and Kind", quote: "Their recommendations were so practical. It's clear they truly value our Kansas City seniors.", name: "Mark Roberts", role: "Son", imageSrc: "http://img.b2bpic.net/free-photo/close-up-smiley-man-talking-phone_23-2148230757.jpg" },
+        { id: "t5", title: "Heartfelt Support", quote: "They made the whole experience so much easier. So glad we have them here in KC.", name: "Emily Davis", role: "Daughter", imageSrc: "http://img.b2bpic.net/free-photo/portrait-three-happy-colleagues-embracing-grimacing_1262-20315.jpg" },
       ]}
-      title="Families We've Helped"
-      description="See how our assessments have brought peace of mind to families across the KC area."
+      title="Families We've Helped in KC"
+      description="Proudly supporting seniors across Kansas City and helping families find the peace of mind they need."
     />
   </div>
 
@@ -167,8 +167,8 @@ export default function LandingPage() {
       useInvertedBackground={false}
       background={{ variant: "plain" }}
       tag="Ready to Start?"
-      title="Book Your Free Consultation Today"
-      description="No pressure, just guidance. Let's discuss your situation and see how we can help your family get the peace of mind you deserve."
+      title="Let's Connect, KC"
+      description="We’re ready to help you and your loved ones. Schedule your free consultation today and let's work together to make your home safer and more comfortable."
       buttons={[{ text: "Schedule a Call", href: "#" }]}
     />
   </div>
diff --git a/src/app/styles/variables.css b/src/app/styles/variables.css
index b7afc67..b168257 100644
--- a/src/app/styles/variables.css
+++ b/src/app/styles/variables.css
@@ -10,15 +10,15 @@
   --accent: #ffffff;
   --background-accent: #ffffff; */
 
-  --background: #f5f4ef;
-  --card: #dad6cd;
-  --foreground: #2a2928;
-  --primary-cta: #2a2928;
+  --background: #f6f0e9;
+  --card: #efe7dd;
+  --foreground: #2b180a;
+  --primary-cta: #2b180a;
   --primary-cta-text: #f5f4ef;
-  --secondary-cta: #ecebea;
+  --secondary-cta: #efe7dd;
   --secondary-cta-text: #2a2928;
-  --accent: #ffffff;
-  --background-accent: #c6b180;
+  --accent: #94877c;
+  --background-accent: #afa094;
 
   /* text sizing - set by ThemeProvider */
   /* --text-2xs: clamp(0.465rem, 0.62vw, 0.62rem);