diff --git a/src/app/projects/fitness-app/page.tsx b/src/app/projects/fitness-app/page.tsx index 95809d1..4c7ea55 100644 --- a/src/app/projects/fitness-app/page.tsx +++ b/src/app/projects/fitness-app/page.tsx @@ -3,7 +3,7 @@ import { ThemeProvider } from "@/providers/themeProvider/ThemeProvider"; import ReactLenis from "lenis/react"; import NavbarLayoutFloatingInline from '@/components/navbar/NavbarLayoutFloatingInline'; -import ContactCTA from '@/components/sections/contact/ContactCTA'; +import ContactText from '@/components/sections/contact/ContactText'; import FooterMedia from '@/components/sections/footer/FooterMedia'; export default function FitnessAppCaseStudy() { @@ -22,19 +22,23 @@ export default function FitnessAppCaseStudy() { > -
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Fitness App Redesign

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Problem

The existing app interface felt disjointed and failed to motivate daily engagement, leading to a high churn rate among new users.

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Users

Athletic and fitness enthusiasts looking for personalized tracking and community-driven motivation tools.

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Research

User interviews and session tracking highlighted the need for more intuitive progress visualization and gamified reward systems.

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Solution

We designed a high-energy, responsive UI with clear progress dashboards and social integration to foster community growth.

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UI Design

The design utilizes bold typography and high-contrast visuals, maintaining a luxury aesthetic tailored for premium health subscription tiers.

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Outcome

The new interface increased daily active user retention by 25% and established a more loyal user community over the first quarter.

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