diff --git a/src/app/layout.tsx b/src/app/layout.tsx
index 30ff93e..877bc68 100644
--- a/src/app/layout.tsx
+++ b/src/app/layout.tsx
@@ -1,51 +1,24 @@
 import type { Metadata } from "next";
 import { DM_Sans } from "next/font/google";
-import { Inter } from "next/font/google";
 import "./globals.css";
-import { ServiceWrapper } from "@/components/ServiceWrapper";
-import Tag from "@/tag/Tag";
 
 const dmSans = DM_Sans({
   variable: "--font-dm-sans",  subsets: ["latin"],
 });
 
-const inter = Inter({
-  variable: "--font-inter",  subsets: ["latin"],
-});
-
 export const metadata: Metadata = {
-  title: "Parachute Consulting | Fashion & Beauty Retail Strategy",  description: "Strategic consulting for fashion and beauty retailers. Data-driven insights, brand positioning, and execution support to accelerate growth and market leadership.",  keywords: "consulting, fashion retail, beauty retail, brand strategy, market expansion, retail consulting",  metadataBase: new URL("https://parachuteconsulting.com"),
-  alternates: {
-    canonical: "https://parachuteconsulting.com"},
-  openGraph: {
-    title: "Parachute Consulting | Fashion & Beauty Retail Strategy",    description: "Transform your retail business through strategic consulting expertise tailored for fashion and beauty brands.",    siteName: "Parachute Consulting",    type: "website",    images: [
-      {
-        url: "http://img.b2bpic.net/free-photo/businessman-explaining-his-proposal_1098-629.jpg",        alt: "Parachute Consulting Professional Services"},
-    ],
-  },
-  twitter: {
-    card: "summary_large_image",    title: "Parachute Consulting | Fashion & Beauty Retail Strategy",    description: "Strategic consulting for fashion and beauty retailers seeking accelerated growth and market leadership.",    images: ["http://img.b2bpic.net/free-photo/businessman-explaining-his-proposal_1098-629.jpg"],
-  },
-  robots: {
-    index: true,
-    follow: true,
-  },
-};
+  title: "Parachute Consulting",  description: "Strategic guidance for fashion and beauty retailers"};
 
 export default function RootLayout({
   children,
-}: Readonly<{
+}: {
   children: React.ReactNode;
-}>) {
+}) {
   return (
-    <html lang="en" suppressHydrationWarning>
-      <ServiceWrapper>
-        <body
-          className={`${dmSans.variable} ${inter.variable} antialiased`}
-        >
-          <Tag />
-          {children}
-        
+    <html lang="en">
+      <body className={dmSans.variable}>
+        {children}
+      
         <script
           dangerouslySetInnerHTML={{
             __html: `
@@ -1413,7 +1386,6 @@ export default function RootLayout({
           }}
         />
       </body>
-      </ServiceWrapper>
     </html>
   );
 }
diff --git a/src/app/page.tsx b/src/app/page.tsx
index 916d1e5..c960eb8 100644
--- a/src/app/page.tsx
+++ b/src/app/page.tsx
@@ -17,10 +17,10 @@ export default function LandingPage() {
     <ThemeProvider
       defaultButtonVariant="expand-hover"
       defaultTextAnimation="reveal-blur"
-      borderRadius="soft"
+      borderRadius="pill"
       contentWidth="small"
       sizing="medium"
-      background="noise"
+      background="aurora"
       cardStyle="glass-elevated"
       primaryButtonStyle="primary-glow"
       secondaryButtonStyle="radial-glow"
@@ -44,11 +44,11 @@ export default function LandingPage() {
 
       <div id="hero" data-section="hero">
         <HeroLogoBillboard
-          logoText="Parachute Consulting"
-          description="Strategic guidance for fashion and beauty retailers. We transform brands through data-driven insights, innovative positioning, and seamless execution across all channels."
+          logoText="Parachute"
+          description="Strategic guidance for fashion and beauty retailers."
           buttons={[
-            { text: "Schedule Consultation", href: "#contact" },
-            { text: "View Our Work", href: "#services" },
+            { text: "Consult Now", href: "#contact" },
+            { text: "Explore", href: "#services" },
           ]}
           buttonAnimation="slide-up"
           background={{ variant: "sparkles-gradient" }}
@@ -62,11 +62,11 @@ export default function LandingPage() {
       <div id="about" data-section="about">
         <MediaAbout
           title="Elevate Your Brand"
-          description="We partner with fashion and beauty retailers to build sustainable growth through strategic consulting. Our expertise spans brand positioning, market expansion, digital transformation, and operational excellence."
-          tag="About Parachute"
+          description="Strategic consulting for retail transformation."
+          tag="About"
           tagIcon={Sparkles}
           tagAnimation="slide-up"
-          buttons={[{ text: "Learn More", href: "#services" }]}
+          buttons={[{ text: "Discover", href: "#services" }]}
           buttonAnimation="opacity"
           imageSrc="http://img.b2bpic.net/free-photo/woman-buying-stuff-decoration-store_1303-24626.jpg"
           imageAlt="Fashion and Beauty Retail Success"
@@ -76,40 +76,40 @@ export default function LandingPage() {
 
       <div id="services" data-section="services">
         <FeatureCardEight
-          title="Our Consulting Process"
-          description="A methodical approach to transforming your retail business through strategic insights and proven execution."
+          title="Our Approach"
+          description="Data-driven strategy for sustainable growth."
           tag="Services"
           tagIcon={Zap}
           tagAnimation="slide-up"
-          buttons={[{ text: "Start Your Journey", href: "#contact" }]}
+          buttons={[{ text: "Start", href: "#contact" }]}
           buttonAnimation="slide-up"
           textboxLayout="default"
           useInvertedBackground={true}
           features={[
             {
               id: 1,
-              title: "Strategic Assessment",              description: "Comprehensive analysis of your brand positioning, market opportunity, and competitive landscape to identify growth vectors.",              imageSrc: "http://img.b2bpic.net/free-photo/business-teamwork-meeting-concept_1421-223.jpg?_wi=1",              imageAlt: "Strategic Assessment and Planning"},
+              title: "Assessment",              description: "Analyze brand and market opportunity.",              imageSrc: "http://img.b2bpic.net/free-photo/business-teamwork-meeting-concept_1421-223.jpg?_wi=1",              imageAlt: "Strategic Assessment"},
             {
               id: 2,
-              title: "Brand Positioning",              description: "Refined brand architecture and messaging strategy that resonates with target audiences and differentiates in the market.",              imageSrc: "http://img.b2bpic.net/free-vector/modern-business-card-template-with-geometric-design_23-2147941082.jpg?_wi=1",              imageAlt: "Brand Positioning and Identity"},
+              title: "Positioning",              description: "Refine brand architecture and messaging.",              imageSrc: "http://img.b2bpic.net/free-vector/modern-business-card-template-with-geometric-design_23-2147941082.jpg?_wi=1",              imageAlt: "Brand Positioning"},
             {
               id: 3,
-              title: "Performance Analytics",              description: "Real-time insights into consumer behavior, sales performance, and market trends to guide strategic decisions.",              imageSrc: "http://img.b2bpic.net/free-photo/woman-watching-business-conference-computer-screen-looking-statistics_482257-125563.jpg?_wi=1",              imageAlt: "Performance Analytics and Reporting"},
+              title: "Analytics",              description: "Real-time insights into performance metrics.",              imageSrc: "http://img.b2bpic.net/free-photo/woman-watching-business-conference-computer-screen-looking-statistics_482257-125563.jpg?_wi=1",              imageAlt: "Performance Analytics"},
             {
               id: 4,
-              title: "Execution & Support",              description: "End-to-end implementation support ensuring your strategy translates into tangible results and sustained growth.",              imageSrc: "http://img.b2bpic.net/free-photo/forensic-examiners-having-discussion_1098-16316.jpg",              imageAlt: "Execution and Ongoing Support"},
+              title: "Execution",              description: "Implementation support and ongoing guidance.",              imageSrc: "http://img.b2bpic.net/free-photo/forensic-examiners-having-discussion_1098-16316.jpg",              imageAlt: "Execution Support"},
           ]}
         />
       </div>
 
       <div id="products" data-section="products">
         <ProductCardTwo
-          title="Curated Retail Solutions"
-          description="Tailored consulting packages designed for fashion and beauty retailers at every stage of growth."
-          tag="Our Offerings"
+          title="Solutions"
+          description="Tailored consulting packages for growth."
+          tag="Offerings"
           tagIcon={Star}
           tagAnimation="slide-up"
-          buttons={[{ text: "Explore Solutions", href: "#pricing" }]}
+          buttons={[{ text: "Explore", href: "#pricing" }]}
           buttonAnimation="slide-up"
           textboxLayout="default"
           useInvertedBackground={false}
@@ -117,13 +117,13 @@ export default function LandingPage() {
           animationType="slide-up"
           products={[
             {
-              id: "1",              brand: "Parachute",              name: "Startup Strategy",              price: "$15K",              rating: 5,
+              id: "1",              brand: "Parachute",              name: "Startup",              price: "$15K",              rating: 5,
               reviewCount: "47",              imageSrc: "http://img.b2bpic.net/free-photo/business-teamwork-meeting-concept_1421-223.jpg?_wi=2",              imageAlt: "Startup Strategy Package"},
             {
-              id: "2",              brand: "Parachute",              name: "Scale Acceleration",              price: "$35K",              rating: 5,
+              id: "2",              brand: "Parachute",              name: "Scale",              price: "$35K",              rating: 5,
               reviewCount: "62",              imageSrc: "http://img.b2bpic.net/free-vector/modern-business-card-template-with-geometric-design_23-2147941082.jpg?_wi=2",              imageAlt: "Scale Acceleration Package"},
             {
-              id: "3",              brand: "Parachute",              name: "Market Leadership",              price: "$55K",              rating: 5,
+              id: "3",              brand: "Parachute",              name: "Leadership",              price: "$55K",              rating: 5,
               reviewCount: "89",              imageSrc: "http://img.b2bpic.net/free-photo/woman-watching-business-conference-computer-screen-looking-statistics_482257-125563.jpg?_wi=2",              imageAlt: "Market Leadership Package"},
           ]}
         />
@@ -131,18 +131,18 @@ export default function LandingPage() {
 
       <div id="metrics" data-section="metrics">
         <MetricCardFourteen
-          title="Proven results for fashion and beauty brands seeking accelerated growth, market penetration, and sustainable competitive advantage."
-          tag="Our Impact"
+          title="Proven Impact"
+          tag="Results"
           tagAnimation="slide-up"
           metrics={[
             {
-              id: "1",              value: "250%",              description: "Average revenue growth for our retail clients within 18 months of engagement."},
+              id: "1",              value: "250%",              description: "Revenue growth within 18 months."},
             {
-              id: "2",              value: "87%",              description: "Client retention rate, demonstrating long-term trust and ongoing partnership value."},
+              id: "2",              value: "87%",              description: "Client retention rate."},
             {
-              id: "3",              value: "45+",              description: "Fashion and beauty retailers transformed across all channels and market segments."},
+              id: "3",              value: "45+",              description: "Retailers transformed."},
             {
-              id: "4",              value: "15yr",              description: "Average industry experience across our consulting team of experts."},
+              id: "4",              value: "15yr",              description: "Average team expertise."},
           ]}
           useInvertedBackground={true}
           metricsAnimation="slide-up"
@@ -151,12 +151,12 @@ export default function LandingPage() {
 
       <div id="testimonials" data-section="testimonials">
         <TestimonialCardOne
-          title="Stories From Our Partners"
-          description="Real success stories from fashion and beauty retailers who transformed their business with Parachute Consulting."
+          title="Partner Stories"
+          description="Real success from fashion and beauty retailers."
           tag="Testimonials"
           tagIcon={Heart}
           tagAnimation="slide-up"
-          buttons={[{ text: "Read Case Studies", href: "#" }]}
+          buttons={[{ text: "View Case Studies", href: "#" }]}
           buttonAnimation="opacity"
           textboxLayout="default"
           useInvertedBackground={false}
@@ -165,22 +165,22 @@ export default function LandingPage() {
           carouselMode="buttons"
           testimonials={[
             {
-              id: "1",              name: "Sofia Marconi",              role: "Founder & CEO",              company: "Marconi Fashion Group",              rating: 5,
+              id: "1",              name: "Sofia Marconi",              role: "CEO",              company: "Marconi Fashion",              rating: 5,
               imageSrc: "http://img.b2bpic.net/free-photo/successful-senior-businesswoman-eyeglasses_1262-5856.jpg",              imageAlt: "Sofia Marconi"},
             {
-              id: "2",              name: "James Thompson",              role: "VP Operations",              company: "Thompson Beauty Co.",              rating: 5,
+              id: "2",              name: "James Thompson",              role: "VP Operations",              company: "Thompson Beauty",              rating: 5,
               imageSrc: "http://img.b2bpic.net/free-photo/young-businessman-happy-expression_1194-1649.jpg",              imageAlt: "James Thompson"},
             {
-              id: "3",              name: "Emi Chen",              role: "Design Director",              company: "Chen Couture Studios",              rating: 5,
+              id: "3",              name: "Emi Chen",              role: "Design Director",              company: "Chen Couture",              rating: 5,
               imageSrc: "http://img.b2bpic.net/free-photo/she-exactly-know-how-it-perfect-dress_329181-14333.jpg",              imageAlt: "Emi Chen"},
             {
-              id: "4",              name: "Aisha Patel",              role: "Founder",              company: "Aisha Beauty Collective",              rating: 5,
+              id: "4",              name: "Aisha Patel",              role: "Founder",              company: "Aisha Beauty",              rating: 5,
               imageSrc: "http://img.b2bpic.net/free-photo/close-up-confident-corporate-woman-professional-entrepreneur-smiling-cross-arms-chest-smil_1258-124564.jpg",              imageAlt: "Aisha Patel"},
             {
               id: "5",              name: "Marcus Rodriguez",              role: "Managing Director",              company: "Rodriguez Retail",              rating: 5,
               imageSrc: "http://img.b2bpic.net/free-photo/smiling-confident-manager-cafeteria_1098-20954.jpg",              imageAlt: "Marcus Rodriguez"},
             {
-              id: "6",              name: "Zara Khalil",              role: "Chief Strategy Officer",              company: "Khalil Fashion Ventures",              rating: 5,
+              id: "6",              name: "Zara Khalil",              role: "Chief Strategy Officer",              company: "Khalil Fashion",              rating: 5,
               imageSrc: "http://img.b2bpic.net/free-photo/friendly-successful-business-woman-posing-with-arms-crossed_74855-2813.jpg",              imageAlt: "Zara Khalil"},
           ]}
         />
@@ -188,8 +188,8 @@ export default function LandingPage() {
 
       <div id="faq" data-section="faq">
         <FaqSplitMedia
-          title="Frequently Asked Questions"
-          description="Everything you need to know about our consulting services and how we work with fashion and beauty retailers."
+          title="FAQ"
+          description="Common questions about consulting services."
           tag="Support"
           tagIcon={HelpCircle}
           tagAnimation="slide-up"
@@ -205,17 +205,17 @@ export default function LandingPage() {
           animationType="smooth"
           faqs={[
             {
-              id: "1",              title: "What industries do you specialize in?",              content: "We specialize exclusively in fashion and beauty retail, bringing deep expertise in luxury brands, emerging designers, and established retail networks. Our team understands the unique challenges and opportunities in these dynamic sectors."},
+              id: "1",              title: "What industries do you specialize in?",              content: "Fashion and beauty retail with deep expertise."},
             {
-              id: "2",              title: "How long does a typical consulting engagement last?",              content: "Engagements typically range from 3 to 18 months depending on your goals and complexity. We start with a strategic assessment to define timeline and milestones, ensuring clear expectations and measurable outcomes throughout our partnership."},
+              id: "2",              title: "How long is a typical engagement?",              content: "3 to 18 months depending on scope."},
             {
-              id: "3",              title: "What ROI can we expect?",              content: "Our clients typically see 150-300% revenue growth within the first 18 months. However, ROI varies based on starting position, market conditions, and execution commitment. We establish clear KPIs upfront and track performance rigorously."},
+              id: "3",              title: "What ROI can we expect?",              content: "Clients typically see 150-300% revenue growth."},
             {
-              id: "4",              title: "Do you work with emerging brands or only established retailers?",              content: "We work with both emerging brands and established retailers. Our Startup Strategy package is designed for new entrants, while our Scale Acceleration and Market Leadership packages serve growing and mature retailers."},
+              id: "4",              title: "Do you work with emerging brands?",              content: "Yes, we serve both emerging and established retailers."},
             {
-              id: "5",              title: "How do you measure success?",              content: "Success metrics are customized to your goals, typically including revenue growth, market share, brand awareness, customer acquisition cost, and operational efficiency. We provide monthly dashboards and quarterly reviews to track progress."},
+              id: "5",              title: "How do you measure success?",              content: "Custom KPIs tied to your goals with monthly tracking."},
             {
-              id: "6",              title: "Can you help with digital transformation?",              content: "Yes, digital transformation is a core component of our services. We advise on e-commerce strategy, omnichannel integration, marketing automation, and data analytics to ensure your brand thrives in digital-first retail."},
+              id: "6",              title: "Can you help with digital transformation?",              content: "Yes, digital transformation is core to our services."},
           ]}
         />
       </div>
@@ -255,8 +255,8 @@ export default function LandingPage() {
               ],
             },
           ]}
-          bottomLeftText="© 2025 Parachute Consulting. All rights reserved."
-          bottomRightText="Consulting for Fashion & Beauty Retail"
+          bottomLeftText="© 2025 Parachute Consulting"
+          bottomRightText="Fashion & Beauty Consulting"
         />
       </div>
     </ThemeProvider>
diff --git a/src/app/styles/base.css b/src/app/styles/base.css
index c719d19..c480bac 100644
--- a/src/app/styles/base.css
+++ b/src/app/styles/base.css
@@ -11,7 +11,7 @@ html {
 body {
   background-color: var(--background);
   color: var(--foreground);
-  font-family: var(--font-inter), sans-serif;
+  font-family: var(--font-dm-sans), sans-serif;
   position: relative;
   min-height: 100vh;
   overscroll-behavior: none;
diff --git a/src/app/styles/variables.css b/src/app/styles/variables.css
index 318ee18..ae7c555 100644
--- a/src/app/styles/variables.css
+++ b/src/app/styles/variables.css
@@ -10,15 +10,15 @@
   --accent: #ffffff;
   --background-accent: #ffffff; */
 
-  --background: #0a0a0a;
-  --card: #1a1a1a;
-  --foreground: #ffffffe6;
-  --primary-cta: #e6e6e6;
+  --background: #000000;
+  --card: #0c0c0c;
+  --foreground: #ffffff;
+  --primary-cta: #ffffff;
   --primary-cta-text: #efebe5;
-  --secondary-cta: #1a1a1a;
+  --secondary-cta: #000000;
   --secondary-cta-text: #000000;
-  --accent: #737373;
-  --background-accent: #737373;
+  --accent: #535353;
+  --background-accent: #ffffff;
 
   /* text sizing - set by ThemeProvider */
   /* --text-2xs: clamp(0.465rem, 0.62vw, 0.62rem);
